SEO
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SEO-Dog. Very nice dog.
SEO SEO Strategies For 2010 After The Google Mayday And Caffeine Updates
Article by Steve Hill
OK the time for moaning and groaning is over. So your website has been badly affected by the Google Mayday update with your traffic from long tail phrases especially hit. What are you going to do just sit there and cry? Or are you going to fight back and even learn from the experience? There will be no roll back to how the search engine rankings used to be – what we now have to do is move with the times and to change our SEO strategies accordingly.
In my opinion the changes that Google are trying to implement are to the benefit of our search experience therefore they should at least be applauded for that. The current index does however return some very strange results; here in the UK we are seeing a great many American sites in the top ten of the results and also some German ones. A great many people are commenting about this and if they are all aware of the problems then I am sure Google are as well. I am confident that in a short period of time the “bug” in the results will be removed.
Moving forward I feel that quality will be the determining factor – therefore I would remove all duplicate content from your website; I would adding fresh new unique content to the site on a regular basis and I would be attempting to gain one-way backward links pointing to the site.
Unique content and one-way backward links are the new kings of SEO and web promotion – quite rightly so.
Some webmasters just do not have the time or patience to write all of this content or to start a one-way link building campaign. There are now people out their who offer a manual article submission service and others who offer link building services – basically what I am saying there is no excuse, if you want a successful website you need to invest either your time or your money in its future.
Syndicating Content for SEO Benefit
SEO
By its nature, content syndication tends to create duplicate content — I addressed that topic here previously, at "SEO: There Is No Duplicate Content Penalty" — because one site creates content and one or more sites post that content to their own …
SEO question by Matty B: What is the SEO opinion of interstitial ads?
Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of “big budget” sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads. They are quite admittedly annoying, but can be profitable and beneficial in some situations.
Does anyone have any first-hand experience working with these ads and the results (good, bad or non-existent) from the various search engines?
SEO best answer:
Answer by Free the Rabbits
Hmmmm,
I have used interstitial ads on a couple of my sites from a number of providers (adsense et al).
From my experience
Full Page Ads
In my honest opinion, they do not provide a consistent income as they only serve to annoy the web users. I tried and tested and would never use full page ads again (unless your only focus is income but this will come at the cost of users and traffic).
in text ads
these are somewhat less annoying for users – when using the in text ads I found that the revenue was pretty pump.
In my expereince, fixed ads work best, I use Google, Tradedoubler and Commision Junction. Google is always the highest performa but the other 2 can bring bigger commisions (depends on the site and volume of content). I like Google best as you get paid for the click, you never lose.
I run my free business websites on this principal, bigger sites can demand much higher prices simply for display so its a differant ballpark.
Anyway, I suggest minimal use of interstitail ads, fixed position (well placed and colour matching) has always been my winner.
UPDATE – missed the SEO part sorry.
From my experience interstitail ads are only damaging to SEO if you allow full page ads to open on a visitors first page visit. Example, Adsense Full page ads can be set to be displayed to visitors after a number of page views (1,3,5 if I recall correctly). I experimented with the 1 page ads but found that:
a, my ad revenue went down (surprisingly)
b, I had less page views with much higher bounce rates (not surprisingly)
c, page integration to search engines was slower (I’m guessing that the spiders bounced too)
Notwithstanding this, there was no change to actual page rank and visitor level were pretty much the same. From this we can conclude that full page ads are not the money spinner they would initially appear to be. To be honest, I dont think I would use this as an advertising means either.
Full page ads are on a par with pamphlets through your door, at first they were shiny and interesting, after a while they just get damn annoying. Once you annoy a user, you lose their interest! the rest is obvious.
I hope this helps. Maybe someone else has had some success.